CLIENT: ALTON TOWERS
Commissioned by the Alton Towers Resort to revamp its monorail trains, Sarner has transformed a mere method of transportation into an exciting and iconic escape to the UK’s favourite theme park resort. The monorail makeover was a 360 degree redesign incorporating a complete visual wrap on the exterior with a co-ordinating coloured interior. This was complemented with carefully themed audio playing throughout each ride.
There are eight monorail trains in total and Sarner created a theme for each of them, with some inspired by the resort itself. For example, the Explorer train and the Mutiny Bay pirate adventure and others inspired by nature like the Daisy train, Strawberry Fields and Gertrude the Cow’s moo-norail.