Sarner designed and created a James Bond-style live experience, for JCB in Paris. A major trade event, JCB wished to create a dramatic and dynamic live experience and to Sarner to add a little touch of movie magic. The Sarner creative team designed, project managed and produced the live exhibition which featured a silver 3CX digger as the star of the show. Equipped with full Bond weaponry systems, the 3CX burst from a diamond mine with all guns blazing. A spectacular show of Bond girls, pyrotechnics and a choreographed digger duel drew the crowds.
A 3-minute film was the powerful show opener, produced to match the iconic style of the Bond series. Broadcast via huge outdoor screen and complemented by dancers, special effects and animation, this magnificent introduction led straight into the action of the live event using a 4 camera broadcast system.