CLIENT: MERLIN ENTERTAINMENTS
“Room on the Broom – A Magical Journey” opened at Chessington World of Adventures Resort in March 2019. Featuring the much-loved characters from the popular children’s book written by Julia Donaldson and illustrated by Axel Scheffler, Sarner were commissioned to undertake creative and technical design, including the design, integration and programming of complex projection mapping, immersive multi-channel audio, theatrical lighting and other surprise special effects of all kinds.
Originally published in 2001 and having been translated into more than 20 languages, ‘Room on the Broom’ is a book that has captivated millions of children across the world. In the spellbinding new adventure youngsters, and their parents, step inside the enchanted library where they encounter a magical journey and series of interactive challenges.
Mike Ross, Sarner’s Technical Director is thrilled to have worked on the project. He says:
“Key elements of the previous incarnation, ‘Hocus Pocus Hall’, were so loved by guests to Chessington that they were kept for the new Room on the Broom attraction, which provided some unusual challenges for us to overcome.
However, from day one our team and the Merlin Magic Making team worked in an integrated and seamless way, so these challenges were embraced and overcome. This Julia Donaldson story is hugely popular with children, so it’s been a pleasure bringing it to life at Chessington. The early reviews we’ve received and the smiles we’ve seen on the guests’ faces as they leave the attraction makes us feel that we’ve got it right.”
Michelle Hicks, Merlin’s Project Manager, says:
“Merlin Magic Making and Sarner joined forces and worked as a close knit team to deliver an amazing attraction within a very challenging timescale. Room on the Broom – A Magical Journey is a fantastic interactive adventure the whole family can enjoy and Sarner played a vital role in making the most of all the technology in the attraction to create a truly unique experience.”