What we do

We work closely with your vision, brand and narrative to develop a world-class story-driven immersive destination, designed to boost visitor numbers, audience engagement and customer spend.

We offer a comprehensive turn-key solution to clients across the globe, creating immersive experiences with our own twist of magic. We also frequently join projects to share our expertise and work alongside your in-house teams, architects and consultants. We help you to devise solutions that best speak to your audience and fit your objectives. Each project is expertly managed at every stage to arrive on time and on budget.

Over 50 years in business

Projects on 5 continents

225+ million visitors to our attractions

Built to last: 30-year-old attractions still going strong

100+ people working for us around the world

Countless awards recognising the quality of our work

Our process

From initial concept to opening day, our team will be with you every step of the way, providing the expertise required to turn your vision into a successful destination.


Strategy & Brief

Sharing your vision

Good preparation is vital for any successful project. We work with you and your stakeholders to appraise the big idea, evaluate financial and operational constraints,  define criteria for success, develop a clear brief and plan strategically.


Concept Design

Your story – and how to tell it

We listen and learn fast - researching your stories, visiting your proposed location and getting to the heart of how you picture your attraction. As we brainstorm the ideas with you, our initial sketches evolve into visuals, drawings and content masterplans, showing you how your brief is coming alive.


Design Development

What will it look like?

With the concept, content and narrative agreed, we develop the design further with schematic plans, drawings, media briefs and content lists. We make sure everyone is on the same page, clear about the end result and what needs to be done to achieve it.


Technical Design

Refining the detail

We hone in on the particulars to produce all the detailed design and technical documentation. We manage the design approvals with you and your stakeholders, so you can sign-off with confidence. 



Making it real

Your project now enters the building phase. As your ideas take shape in reality, we remain committed to the design concept, the agreed build standards and budget constraints throughout construction.


Handover & Support

Cutting the ribbon... and beyond

The big day arrives and your attraction is ready to welcome visitors. We deliver a seamless handover strategy, provide staff training and as-built information. Once you’re up and running, we offer maintenance support, so you’re never alone.

The Sarner Way

Every project is different. But our values are always the same.

We think Client
We make every decision and measure every outcome based on how well it serves our clients.

We think Visitor
We create transformative experiences that audiences love, recommend, and revisit.

We lead the way
We lead the industry with our creative process, experiential thinking and innovative technical solutions. We deliver award-winning visitor attractions that stand out from the competition.

We do the right thing
We find sensible design and technical solutions that are impactful, deliver return on investment, and are easy for clients to manage, operate and maintain for years to come.

We deliver results
We always focus on our clients’ success. Our designs have a proven track record of driving visitor numbers and customer spend.

We are a name clients can trust
We set a high bar and always deliver on our commitments. We operate ethically with integrity. We deliver quality on time and on budget, every time.


During our long history we’re proud to have received many of the attractions industry’s most prestigious awards recognising our outstanding global reputation for creative flair and technical excellence. 

We like to think big and aim to set standards others follow. And when we win awards, we’re glad to share the success with our clients.

We’re proud of our work, and even prouder of the partnerships we’ve built.

'Sarner surpassed our expectations with their creative proposal. We were also impressed by their project management expertise and technical knowledge. The launch of the Doctor Who Experience has been an outstanding success and has been attracting thousands of visitors each week, with people travelling from all over the world to visit this unique attraction. We’re extremely proud of this exhibition and feel that the awards Sarner has won for the Doctor Who Experience are extremely well deserved.'
Paula Al-Lach Head of Exhibitions and Events, BBC Worldwide
'Thank you to the Sarner team for your commitment and hard work which enabled us to deliver the exhibition so successfully. It has been a great pleasure to work with you all. We originally briefed for an exhibition which would provide visitors with a ‘wow’ factor and the response confirms that you have succeeded big time.'
Alasdair Macleod Head of Enterprise and Resources, Royal Geographical Society
'Merlin Magic Making and Sarner joined forces and worked as a close knit team to deliver an amazing attraction within a very challenging timescale. Room on the Broom – A Magical Journey is a fantastic interactive adventure the whole family can enjoy and Sarner played a vital role in making the most of all the technology in the attraction to create a truly unique experience.'
Michelle Hicks Project Manager - Resort Theme Parks, Merlin Entertainments

News & Insights

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