Argo Cable Car is a sightseeing attraction located on Anuria Mountain in Batumi, Georgia, 250 metres above sea level. The complex offers spectacular views of the town, the Black Sea and the surrounding mountains. Sarner was asked to enhance this already popular attraction by transforming the station terminal into a compelling destination in its own right.
ServicesStory, Research & Interpretation - Opportunity Assessment - Visitor analysis - Branding & Marketing - Concept Design & Visualisation - Masterplanning - Writing & Content Development - Media & Film Production - Graphics - Art Direction
The Client approached Sarner to help enhance the existing attraction with a more focused strategy and consolidated offering. Sarner's brief was to create a more cohesive experience giving visitors a reason to stay longer and share their impressions on social channels.
Sarner's proposal aims to transform the existing experience into a more emotive journey. Pivotal to this approach is the idea of creating a stronger connection to the space, which is achieved through enhanced visibility, clear branding and a more cohesive visitor journey, both inside and outside the stations. Central to the attraction revamp is the educational focus of some of its features. Visitors will be presented with key aspects of Batumi's history and the epics of the Argonauts, with the experience culminating in an immersive 180 degree cinematic show.