Mallino Development Group
Bodmin Jail Attraction
Sarner is proud to present its latest pioneering project and UK’s largest leisure development south of Bristol in a decade. Sarner has transformed one of Cornwall’s leading historical sites – the Bodmin Jail - into a world-class leisure destination. Featuring the brand new ‘Dark Walk’, the first of its kind in Cornwall, and an immersive exhibition within the listed historic jail building, the new attraction uses sensational scenic sets, special effects, films and projections and the latest immersive technology to transport visitors back to Cornwall’s murky past, enabling a first-hand experience of the penal life - and death - of prison’s inmates in the 18th & 19th centuries. The project was announced as the winner in the ‘Themed Entertainment and Attractions Project of the Year’ category at the 2021 AV Awards.
LocationBodmin, Cornwall, UK
Services- Story, Research & Interpretation - Opportunity Assessment - Market and Competitor Research - Visitor Analysis - Business Plan Development - Branding & Marketing - Concept Design & Visualisation - Architectural & MEP Coordination - Masterplanning - Scheme & Detailed Design - Project Engineering & Technical Design - Interior Design, Set and Staging Design - Lighting, Audio, Video, Network Design - Writing & Content Development - Media & Film Production - Audiovisual & Interactive Technologies - Graphics - Lighting - Theming - Show Control Specification - Show Programming - Technical Installation & Commissioning - Tender Administration - Art Direction - Installation Supervision - Special effects, 4D Vibration, Movement & Smell - Construction & Installation - Support & Maintenance - Training - Consultancy
AwardsAV Awards - Themed Entertainment and Attractions Project of the Year; Visit England - Best Told Story
Cornwall’s dark history in a new world-class attraction
Bodmin Jail on the edge of Bodmin Moor in Cornwall was originally built during the reign of King George III in 1779 as part of the ground-breaking Prison Reform, built by military engineer Sir John Call.
The Client purchased Bodmin Jail as a tired heritage attraction, but still delivering some 70,000 visitors a year. Sarner's brief was to rebrand the current business and deliver an immersive world-class attraction which would become a new tourist magnet for Bodmin, Cornwall and England's South West.
Sarner have worked closely with the team at Bodmin Jail Museum Ltd to create an immersive and interactive visitor experience exploring the haunting history of Cornwall. The £8.5m project includes a new build with a pulsed entrance depicting Cornish life using state of the art technology and theatrical effects. The rest of the project is working on the original listed jail building, preserving its heritage and enhancing the atmosphere along the original jail corridors and in the grimy cells.
The Bodmin Jail Attraction now incorporates a spectacular Dark Walk, the original cells in the Naval Wing, the immersive free flow exhibition in the Administration Block and the UK's only working execution pit, where at least 55 prisoners lost their lives in front of large crowds of up to 25,000 people.
The Dark Walk experience features sensational scenic sets, special effects, films and projections and the latest technology in four linked experiences that allow visitors to immerse themselves in the life and death within the prison walls and the region as a whole. Ghostly voices from Cornwall's murky past appear alongside highway robbers, smugglers and prolific former inmates; following their journeys through sentencing, life in prison, and finally the condemned cell leading to the execution zone.
The Pre-Show: Introduction to Cornwall
Miners and Smugglers
The Moors and Coastline
The Village and Highway
The County Court
The Original Naval Wing
The Administration Block
The Quartermaster's Store
The Condemned Cell followed by The Execution
AV Awards - Themed Entertainment and Attractions Project of the Year
Visit England - Best Told Story