Just a few miles from Normandy’s Flowered Coast, in the picturesque town of Pont-l’Evêque, on the site of France’s oldest and most famous Calvados Père Magloire distillery, Sarner designed and built a world-class brand destination, featuring a multi-sensory journey charting the rich history of the region from Vikings to the present day. Visitors discover the mystery of transformation that turns apples into Calvados, the delicious apple brandy of Normandy.
LocationPont-l'Évêque, Normandy, France
Services- Story, Research & Interpretation - Opportunity Assessment - Market and Competitor Research - Visitor analysis - Branding & Marketing - Concept Design & Visualisation - Architectural & MEP Coordination - Masterplanning - Scheme & Detailed Design - Project Engineering & Technical Design - Interior Design - Brand Development - Lighting, Audio, Video, Network Design - Set and Staging Design - Writing & Content Development - Media & Film Production - Interactive Technologies - Graphics - Lighting - Audiovisual - Theming - Languages & Multinational Support - Art Direction - Installation Supervision - Special effects, 4D Vibration, Movement & Smell - Programming - Construction & Installation - Support & Maintenance - Ongoing Upgrades and Extensions - Training - Consultancy - Marketing & PR
AwardsTripAdvisor - Travellers’ Choice
Spirit France, a global spirits producer and owner of three leading Calvados brands, dreamt up Calvados Experience to educate people about this noble drink. The Client approached Sarner to create its new state-of-the-art brand destination, allowing visitors to discover Normandy through one of the region’s most famous products. The birth of this new major Normandy attraction has been driven by the desire to promote not only a product, but also a region and its history. After all, Calvados is more than just a drink; it is part of France’s, and Normandy’s, cultural and culinary heritage.
A multisensory journey, to fall under the spell of the apple
Covering 3,000m2, Sarner created an exciting immersive experience exploring the history and making of Calvados via an interactive, fully automated tour lasting 1 hour 15 minutes and guaranteed to entertain all the family. Seven scenic universes create a magical world where visitors discover how apples are transformed into Calvados, the spirit of Normandy.