Shakespeare Birthplace Trust
Life, Love and Legacy: A New Introduction to William Shakespeare
Set within the grounds of the house where William Shakespeare was born, Sarner has brought the Bard to life with sets, scenery, lighting and audio visual presentations in an automated dark walk attraction that shows Shakespeare’s journey from Tudor Stratford to London and how his life’s work has influenced the world of literature and theatre.
Location
Stratford-Upon-Avon, UKServices
- Story, Research & Interpretation - Concept Design & Visualisation - Architectural & MEP Coordination - Masterplanning - Scheme & Detailed Design - Project Engineering & Technical Design - Interior Design - Brand Development - Lighting, Audio, Video, Network Design - Set and Staging Design - Writing & Content Development - Media & Film Production - Interactive Technologies - Graphics - Lighting - Audiovisual - Theming - Art Direction - Installation Supervision - Programming - Construction & Installation - Support & Maintenance - Ongoing Upgrades and Extensions - TrainingClient's brief
The Shakespeare Birthplace Trust was formed in 19th century to purchase and care for Shakespeare’s first house in Henley Street in Stratford-upon-Avon, which became a successful visitor attraction. However, Stratford’s tourist numbers began to drop after Shakespeare’s Globe Theatre opened in London. Stratford-upon-Avon was no longer the only place of pilgrimage for Shakespeare seekers. It was time to take a hard look at the ‘experience’ and ways in which it could be made more compelling, more competitive.
The Shakespeare Birthplace Trust commissioned Sarner to create a new introduction to Shakespeare’s house, replacing the somewhat academic presentation that had been in place for almost two decades, to help reshape this visitor experience for the 21st century. Sarner's brief was to give the Bard a modern makeover and bring the story of Shakespeare to life.