Sarner’s multi award-winning team have extensive experience telling stories of iconic trains and trams for a new generation. Sarner helped transform one of Hong Kong’s most popular tourist attractions - the Peak Tram. The brand-new immersive experience opened to the public in August 2022, marking a new chapter in the history of one of Hong Kong’s most beloved icons.
LocationHong Kong, China
Services- Story, Research & Interpretation - Concept Design & Visualisation - Architectural & MEP Coordination - Scheme & Detailed Design - Project Engineering & Technical Design - Interior Design, Set and Staging Design - Lighting, Audio, Video, Network Design - Graphics - Tender Administration - Art Direction - Installation Supervision - Consultancy
Operational since 1888, the Peak Tram is one of the oldest and most famous funicular railways in the world. Running along a 1.27-kilometer track with front row seats of the city’s famed skyline, it carries both tourists and residents to the upper levels of Hong Kong Island as the most direct route from Garden Road to The Peak.
Following a creative tender, Sarner have been awarded the Experience, Artwork, Audio-visual and Entertainment contract for the prestigious Peak Tram upgrade to deliver an exciting new experience for over 6 million passengers a year on their way to enjoy beautiful views from the Victoria Peak. We were tasked to create technically innovative edutainment experiences, placing emphasis on place (flora & fauna of the Peak), history of the Peak Tram, and people, technology, and culture, past to present. Our brief was to provide a seamless, entertaining, and informative visitor experience for passengers from arrival at the Lower Terminus, to boarding the Peak Tram and enjoying the ride experience to disembarking at the Upper Terminus and beyond.