Born as the restoration of an earlier Victorian-Era train line, Seaton Tramway has been a successful tourist attraction for over 50 years. Sarner were chosen through a competitive tender to design and deliver new exciting upgrades at different stops along the line, including new interpretation and wayfinding, object displays, interactive exhibits and audio-visual experiences.
Services- Story, Research & Interpretation - Concept Design & Visualisation - Scheme & Detailed Design - Project Engineering & Technical Design - Interior Design, Set and Staging Design - Lighting, Audio, Video, Network Design - Writing & Content Development - Media & Film Production - Audiovisual & Interactive Technologies - Graphics - Lighting - Theming - Show Control Specification - Show Programming - Technical Installation & Commissioning - Construction & Installation - Support & Maintenance - Training - Consultancy
Seaton Tramway is a heritage attraction that offers visitors a journey back in time with its narrow gauge tramcars, stunning coastal views, and charming seaside towns. The tramway provides a unique mode of transportation, allowing visitors to explore the stunning Axe Valley at a leisurely pace.
The tramline has been undergoing various improvements over the years, to become one of the area’s main touristic assets. The Client wanted us to bring this much loved attraction one step ahead, in line with contemporary technology, modern interpretation and museum display practice.
The complex story of how the tramline was created needed to come to the fore in a clear and engaging manner; a sense of visitor journey was needed to integrate the various stations, allowing the tram passengers to enjoy the ride as a learning experience. Moreover, an updated and cohesive system of signage and orientation had to be implemented.
Sarner approached each point of interest from a visitor’s perspective, and applied our long standing involvement in experience and exhibition design to each area, effectively turning the tramline into an open-air museum, treating it as the main subject of the project as well as the means through which the displays could be accessed.
The displays delve deep into the history of the tramline and the people who contributed to its birth and development, whilst also presenting the geographical surrounds in an informative and engaging manner.