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Sarner is upgrading a historic tramline attraction in Devon, UK

Sarner is helping Seaton Tramway upgrade their experience, centred around a heritage tramline alongside the River Axe estuary.


Born as the restoration of an earlier Victorian-Era train line, Seaton Tramway has been operating as a successful tourist attraction for over 50 years, undergoing various improvements over the years, to become one of the area’s main touristic assets. Sarner was chosen through a competitive tender to design and deliver new exciting upgrades at different stops along the line.

The narrow gauge electric tramway takes visitors through Seaton, Colyford and Colyton in East Devon's glorious Axe Valley. The coastal resort of Seaton is a gateway town to the Jurassic Coast, a UNESCO World Heritage Site, whilst the historic town of Colyton is described as "Devon's Most Rebellious Town" for its part in the Monmouth Rebellion of 1685.

Sarner’s role involves research and content development, graphic design and 3D displays, interactive exhibits and AV, including an impressive 7.5m wide LED wall at one of the line ends. 

Bringing to life all five stops along the journey requires delving deep into the history of the tramline and the people who contributed to its birth and development, whilst also presenting the geographical surrounds in an informative and engaging manner.

Original artifacts are shown at different locations, reinforcing the link between past and present: from a train timetable from the 1940s to a ticket machine from the 1970s, an essential story of travelling on tracks is traced, quenching the thirst for details of the train enthusiast whilst stirring the interest of the culturally curious.

Younger audiences will have fun discovering the fauna inhabiting the local wetlands through touchy-feely displays; the engineering savvy will learn the details of how mains electricity is channelled to power the trams; literature inclined individuals can read messages on postcards from over a century ago, and imagine what travel must have meant before the advent of road transport.