Originally published in 2001 and since translated into more than 20 languages, ‘Room on the Broom’, written by Julia Donaldson and illustrated by Axel Scheffler, is a book that has captivated millions of children across the world. In the new spellbinding immersive adventure 'Room on the Broom - A Magical Journey', youngsters, and their parents, experience the much-loved story vividly brought to life as they walk through the pages of the book and encounter a series of interactive challenges.
LocationChessington World of Adventures, Surrey, UK
Services- Creative Development - Creative Consultancy - Lighting Design and Specification - Audiovisual Design and Specification - Special effects - Show Control Specification - Show Programming - Technical Installation and Commissioning
AwardsPark World Excellence Awards - Finalist (categories: Themed attraction of the year and Family ride of the year); AV Awards - Finalist (category: Themed Entertainment and Attractions project of the year); Inavation Awards - Finalist (category: Visitor Attraction)
A magical family-friendly walk-through attraction
‘Room on the Broom – A Magical Journey’ inherited the space of a previous attraction, ‘Hocus Pocus Hall’, inside an old mansion on site that has stood there for centuries. Key elements of the ‘Hocus Pocus Hall’ were so loved by guests that it was decided that they would be kept for the new attraction, which provided some unusual challenges to overcome. Merlin Entertainments turned to Sarner to undertake AV and show design, using its technical magic and a touch of spatial imagination to get the compact rooms within this historic building to work in a way that was both practical and maintained an element of immersion on a tight budget.
The brief was to to create a magical adventure where the story that is read to children is physically experienced, where families can play and learn together and take their time to enjoy their surroundings and interactive activities, whilst meeting the wonderful characters and creating that emotional connection.
To bring a fantastical tale to life, we undertook creative and technical design, including the design, integration and programming of complex projection mapping, immersive multi-channel audio, theatrical lighting and surprise special effects such as scent, wind and fog/smoke, as well as full show control design featuring audience triggers, operator controls and automatic performance monitoring. The install took a total of three and a half months, completed on time and on budget.
As one of Chessington World of Adventures’ most popular new attractions, ‘Room on the broom’ is visited by thousands of adults and children each day.