Sarner, in collaboration with RFK Architects, are delighted to announce the successful completion of The Farsons Brewery Experience project. This captivating and immersive brand experience is located at The Brewhouse in Malta and serves as a remarkable showcase of the social and industrial history of the Farsons Group, Malta's leading brewery and food and beverage conglomerate, with a history dating back to the 1920s.
Services- Project Engineering & Technical Design - Writing & Content Development - Media & Film Production - Audiovisual Technologies - Show Control Specification - Show Programming - Technical Installation & Commissioning - Smell - Construction & Installation - Support & Maintenance - Training - Consultancy
Established in 1928, Farsons Brewery holds a significant place in Malta's heritage. Renowned for its iconic CISK lager beers, along with its Classic Ales, the company takes pride in its commitment to sustainability and innovation, and its contributions play a vital role in Malta's thriving economy.
The Client wanted to celebrate the bond between its popular brands and the local community and inspire a sense of pride and belonging by celebrating traditional know-how and local skills involved in the industry. The Farsons Brewery Experience was envisaged as a key destination for anyone curious to learn the rich backstory to Malta’s leading brewery and its incredible evolution into a modern and forward-thinking food and beverage conglomerate. An essential aspect of the project was to celebrate the brews produced by Farsons, asserting the reputable and leading credentials at the same time. The project also made it a priority to ensure accessibility for all visitors.
The Farsons Brewery Experience traces the history of Farsons as a brewery business within the wider context of Malta and its history through to the present day. Here history, present and future blend, creating an entertaining yet educational environment. The brand centre stands as a must-visit attraction for both tourists and locals who are eager to delve into the rich story behind Malta's favourite beers and award-winning brands. The average dwell time in the visitor experience is 45-60 minutes, indicative of a comprehensive and captivating journey.
The Farsons Brewery Experience uses original artefacts to emphasise the message of authenticity while using innovative display techniques to engage visitors with the story. The immersive experience features multiple audio-visual installations which Sarner was responsible for. Our team created live action footage, animations, and special effects as well as audio soundscapes to bring both historic instances and brewing processes to life. As well as producing all of the audio-visual content, our engineers also designed, acquired and installed all of the audio-visual hardware.